I'm a jack-of-all-trades product designer with a focus on craft, speed,
and delight. I create products that drive both business impact and user joy.

I've worked at big companies like Apple, smaller 20-people companies, and even started my own company.

0 -> 1 work for Background Checks @ Homebase.

High impact project. Added a revenue stream for Homebase. Now sold an add-on.

Led in-product campaign for small-business winners.

Increased social media engagement; the most it's ever been.

Uplevel Homebase's monetization strategy.

Goal is for teams can self-serve their upsells patterns, cross-sells patterns, and more.

Helping payroll customers self-serve setting up payroll

without much hand holding from the Operations team. Big win.

🔒 Build and maintain Wavely's first design system

for a team of 4 designers and 8 front-end engineers.

🔒 Founding designer for Sahara.

This design raised funding and led to a massive 10K waitlist.

elainelumanauw.com | 2025

My design hot take of the month: The longer you wait to fix design debt, the more political it gets.