Homebase Background Checks

Homebase Background Checks

From product visioning, go-to-market strategies, to XFN facilitation, I led this end-to-end net-new feature from 0.

Role

Senior Product Designer,
interim Product Manager

Duration

2 months first launch,
1 month post-launch

Collaborators

EPD, Data, Marketing, Sales,
CX reps

EPD, Data, Marketing,
Sales, CX reps

EPD, Data, Marketing, Sales, CX reps

Background checks was a part of the hiring journey that was never solved for.

In the post-COVID recovery, data showed that hiring activity across small businesses on Main Street was rebounding.
As Homebase already offered a hiring product, I saw an opportunity to increase the product’s value proposition and revenue contribution.

In the post-COVID recovery, data showed that hiring activity across small businesses on Main Street was rebounding. As Homebase already offered a hiring product, I saw an opportunity to increase the product’s value proposition and revenue contribution.